Get ready for Facebook ads you can't block

Get ready for Facebook ads you can't block.

In an effort to circumnavigate ad blockers, the social network is changing the way advertisements load on its desktop site.

Advertisements are an unavoidable part of the online experience, unless you've got a good ad blocker running. But that spells trouble for sites and services that make money selling ads.

Facebook, which makes most of its money from ads, has developed a way to sneak right past your ad blocker.

The social media juggernaut on Tuesday highlighted new tactics that will change the way advertisements load for desktop users. The goal: make it a lot tougher for ad blockers to block them.

Facebook already uses your information, interests and browsing history to serve up targeted ads on its desktop site, though users can opt out. On Tuesday, Facebook said it is giving users even more control over the ads they see on the site.


"If you don't want to see ads about a certain interest like travel or cats, you can remove the interest from your ad preferences," wrote Andrew Bosworth, vice president of Ads & Business Platform at Facebook, in a blog post. "We also heard that people want to be able to stop seeing ads from businesses or organizations who have added them to their customer lists, and so we are adding tools that allow people to do this."

Ads are a big deal for Facebook. Last month, the social network reported second-quarter revenue, which comes primarily from showing ads to Facebook users, jumped nearly 60 percent to $6.4 billion.

"Our mission is to connect the world," said a Facebook spokesperson when asked about the change. "The business model that gives everyone in the world the option of using Facebook and our services for free is an ad supported model."